About YDC Design
Frank & Rose Praino started YDC Design, a residential and commercial design company, in 2004. They specialize in interior design, business design, real estate design and staging services for New York City apartment dwellers. The Prainos met as real estate agents at Prudential Douglas Elliman, and they work primarily throughout Manhattan- but have completed projects in Westchester, Long Island’s ‘East End’ and Costa Rica’s ‘Gold Coast’!
The YDC Design Formula
Frank (Function) + Rose (Form) = Balance
To truly be successful, we believe that all planes of life must be in balance. We are married parents who run a business in addition to our personal pursuits, so actively maintaining balance is crucial. We believe that balance is just as important for design, whether in interiors, logos, or business development.
Over the past 16 years of marriage, we have developed a unique energy and dynamic, honed our abilities separately and together, discovered our strengths as a team and learned to compensate for each other’s weaknesses. Though we share a similar aesthetic, our approach in reaching the final product differ.
As our client, you’ll have a constant sounding board, and the full attention of two dedicated professionals with two points of view to craft your design. Rose’s point of view keeps design front and center:
“I find that no matter where I am or what I am doing, I’m constantly editing what I am looking at. These exercises are a large part of who I am. It’s impossible to walk into a room, store or restaurant and not connect with how it made me feel, why, and what I could change to create improvements… I live and breathe design.”