We believe that your home should be more than just a space — it should be a reflection of your unique personality and lifestyle.
With over 20 years of experience in the heart of New York City’s vibrant design scene, we’ve honed our craft to deliver high-end, bespoke interior design solutions that are as unique as you are.
Meet Rose
Rose Praino is the visionary force behind YDC Design, where she seamlessly blends modern luxury with intuitive design to create interiors that feel as effortless as they are elegant. With over 20 years of experience, Rose is known for her ability to curate immersive, deeply personal spaces that enhance the way people live.
Educated at the New York School of Interior Design, with studies in International Business at Temple University and a Horticulture Certificate from Brooklyn Botanic Garden, Rose brings a unique, multidisciplinary perspective to her work. Her designs are informed by a refined understanding of light, texture, and spatial flow, as well as a lifelong passion for nature and wellness-driven living.
Inspired by her global travels and deep appreciation for craftsmanship, Rose’s aesthetic is both modern and inviting, tailored yet livable. She specializes in high-end residential interiors, from New York City penthouses to serene coastal retreats. Each project is approached with a collector’s mindset, ensuring that every element—furniture, materials, and finishes—is curated with intention.
Together with her husband and business partner, Frank Praino, Rose leads YDC Design with a commitment to exclusivity, ensuring that each project receives an unparalleled level of attention and artistry. By maintaining a selective client roster, she delivers a highly personalized, high-touch experience where every design reflects the client’s unique vision and aspirations.
At the heart of Rose’s philosophy is the belief that great design should not only be seen but felt—a seamless blend of beauty, function, and emotional connection. Through YDC Design, she continues to redefine modern luxury, crafting timeless interiors that resonate for generations to come.
Meet Frank
With over 20 years of experience in strategic business development, real estate, and project management, Frank Praino is the driving force behind the business operations of YDC Design. As Managing Partner, Frank oversees all aspects of contract negotiations, project management, and client relations, ensuring that every project is executed with precision and a high standard of excellence.
Frank holds an MBA from Rutgers Business School, further enhancing his ability to lead and drive business growth. His expertise spans industries, with a proven track record in co-founding, managing, and growing high-growth organizations. His success in building YDC Design from the ground up—transforming it into a multi-million-dollar enterprise—comes from his ability to blend strategic planning with innovative thinking. His leadership has been integral to the firm’s ability to provide unparalleled service while handling complex, large-scale projects.
Frank’s background in real estate, particularly in the NYC market, has given YDC Design a competitive edge. His relationships within the industry have allowed the company to secure high-profile projects and maintain a strong foothold in the luxury residential sector. Additionally, his experience in the technology and startup space, combined with his ongoing education in leadership coaching at Rutgers University, continues to enhance his ability to lead and empower both teams and clients.
Frank’s role extends beyond managing day-to-day operations; he is a trusted advisor to clients, ensuring that YDC Design delivers not just exceptional design, but a seamless, collaborative experience from concept to completion.
